Startup Launch Checklist

The Startup Launch Checklist is an interactive checklist covering what to do before, during, and after your launch.

How to Use It

1. Work through the before you launch section — confirming analytics are installed, your landing page clearly explains what your product does in one line, and your product is live at a public URL.
2. On launch day, follow the corresponding steps: submitting to your launch leaderboard or Product Hunt, posting on X/LinkedIn with a demo, and emailing your waitlist.
3. Use the after launch guidance to ask early users for feedback and upvotes, and to save proof links for your own records or a report.
4. Check off items as you complete them to track your progress through the full launch sequence.

When to Use It

• Planning a product launch — whether on Product Hunt, our own Launch Leaderboard, or independently, this keeps you from missing an obvious step in the chaos of launch day.
• Coordinating a team launch — a shared checklist keeps everyone aligned on what's done and what's still pending.
• Post-launch follow-through — the after-launch steps (feedback collection, proof-link saving) are easy to forget once the initial excitement fades.

What It Doesn't Do

This checklist covers launches in general rather than any one platform. If you're launching on Product Hunt, read our guide to backlinks after Product Hunt, and compare the other launch sites in our list of product launch platforms.

Where to Go Next

The "build backlinks" step is exactly what BacklinkBot's done-for-you service handles — submitting your product to 100+ directories while you focus on the rest of your launch checklist.