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Playbooks

Growth playbooks worth re-reading

Deep, practical guides on SEO, AI search and growth — written for founders who want the real strategy, not another listicle. Free to read.

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Stop Targeting the Wrong Keywords (And Find the Ones That Actually Make Money)
Chapter 01

Stop Targeting the Wrong Keywords (And Find the Ones That Actually Make Money)

Stop targeting the wrong keywords. Chase purchase intent instead of volume, find the keywords SEO tools call zero volume, and build pages that convert buyers.

7 minRead
Your Fastest SEO Wins Are Already in Google Search Console
Chapter 02

Your Fastest SEO Wins Are Already in Google Search Console

Your fastest SEO wins are already in Google Search Console: keywords you almost rank for. The filters and regex patterns that find them in a few minutes.

10 minRead
How to Get Cited by AI: Getting ChatGPT and Perplexity to Recommend Your Business
Chapter 03

How to Get Cited by AI: Getting ChatGPT and Perplexity to Recommend Your Business

How to get cited by AI search: the real mechanics behind ChatGPT and Perplexity citations, which tactics move them, and the myths that waste your time.

10 minRead
The Three Pages That Convert Buyers and Rank in Search and AI
Chapter 04

The Three Pages That Convert Buyers and Rank in Search and AI

Three pages that convert and rank: alternative, comparison and review pages win bottom-of-funnel keywords, convert ready buyers and get pulled into AI answers.

9 minRead
How to Build Backlinks for Free (2026 Playbook)
Chapter 05

How to Build Backlinks for Free (2026 Playbook)

How to build backlinks for free in 2026: what's overhyped, what still works (sources, podcasts, directories and PR) and how to earn high-authority links.

8 minRead
Local SEO: From Zero to $100K/Month in Under 90 Days
Chapter 06

Local SEO: From Zero to $100K/Month in Under 90 Days

Local SEO from zero to $100K a month: optimize your Google Business Profile, build scenario-based money pages and earn map-pack rankings in under 90 days.

9 minRead
YouTube as a Search Engine: Use It Like One
Chapter 07

YouTube as a Search Engine: Use It Like One

YouTube as a search engine: how to make videos rank in Google, get cited by AI and turn viewers into buyers, instead of treating video as a brand channel.

9 minRead
The SEO Mistakes to Avoid: What Erases Years of Work Overnight
Chapter 08

The SEO Mistakes to Avoid: What Erases Years of Work Overnight

The SEO mistakes to avoid in 2026: AI content at scale, algorithm update traps and the patterns behind Google penalties that are starting to stick for good.

10 minRead