Social Media Strategy

The Social Media Strategy tool builds a customized content and posting plan based on your industry, current activity, and goals — covering content pillars, posting cadence, platform-specific formats, and the metrics worth tracking.

How to Use It

1. Enter your industry (e.g., Retail, SaaS, Healthcare).
2. Briefly describe what you're currently doing on social media, even if that's "nothing yet."
3. Generate your strategy — you'll get content pillar suggestions (customer stories, behind-the-scenes, company news, challenges), a recommended posting cadence per platform, and format ideas like carousel posts and day-in-the-life content.
4. Review the suggested tools (Canva for design, Buffer or Hootsuite for scheduling) to execute the plan without building a workflow from scratch.

When to Use It

• Starting from zero — you know social matters but don't have a content plan yet.
• Auditing an existing approach — compare what the tool suggests against what you're currently posting to spot gaps.
• Onboarding a new team member — hand them a structured starting plan instead of "just post stuff."

What It Doesn't Do

The tool generates a strategic framework, not a content calendar with pre-written posts, and it doesn't manage scheduling or publishing itself — you'll still execute the plan using the recommended tools or your existing workflow.

Where to Go Next

Pair this with our Marketing Copy Generator for actual post copy, or our Headline Analyzer if you're driving traffic from social back to a blog post or landing page.