BacklinkBot vs linkbuilder.io: Agency Links vs Startup Budget
linkbuilder.io and BacklinkBot both sell backlinks, but to very different buyers. linkbuilder.io is a full-service agency. A team runs outreach for you every month and places links on DR 50 to 90 sites, and packages start at $5,999 a month. BacklinkBot is built for founders on a startup budget. It offers one-time directory submission from $99 and a $99-a-month agent that finds pages ranking for your keywords and drafts pitches you send from your own inbox. Prices and claims below come from linkbuilder.io's homepage as we read it on 30 October 2026.
| linkbuilder.ioManaged link building agency, from $5,999/month | BacklinkBotDirectory submission from $99 one-time; outreach agent $99/month | |
|---|---|---|
| Price | Pro $5,999/month (16+ links), Growth $9,999/month (26+ links), custom for agencies | $99 / $167 / $357 one-time; agent $99 or $199 a month |
| Link type | Outreach and editorial links, average DR 50 to 90 (their figure) | Directory listings, plus earned links from pages ranking for your keywords |
| Who does the work | Their team, end to end | Our team submits directories by hand; the agent drafts, you approve and send |
| Guarantee | No results guarantee; they say expect at least 6 months | Fulfilment guarantee on submissions; no ranking guarantee |
| White label | Yes, custom pricing for agencies | No |
| Site authority (30 Oct 2026, Ahrefs) | DR 68, 1.9K referring domains, 381 keywords in the top 3 | DR 30, 503 referring domains, 15 keywords in the top 3 |
The verdict
If you have the budget and want editorial links from high-authority sites without doing any of the work, linkbuilder.io is the stronger choice. By its own account it has a seven-year track record, it runs more than 20 link building tactics, and its own site ranks for most of the "link building company" searches, which says something about how it does SEO. If you can't spend $6,000 a month, it isn't an option and BacklinkBot is. Start with a directory foundation for a one-time fee, then add the agent when you want outreach links each month. You'll get fewer and smaller links than an agency places, at a small fraction of the cost.
Let us do the submitting
We submit your product to 100+ directories by hand and send you the full report. One-time fee from $99.
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